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PasaHero:
Empowering Commuters.
Elevating Brands.
PasaHero revolutionizes public transportation in Metro Manila. Our platform connects commuters with modernized jeepneys through intuitive digital solutions.
We transform daily travel into a rewarding experiences!
30 Million Daily Riders. 30 Million Opportunities to Engage.
70%
Daily Commuters
Seven out of ten Filipinos rely on public transport every day.
30M
Captive Audience
Millions of engaged viewers during average 45-minute commutes.
3+
Transport Modes
Jeepneys, buses, and tricycles form the backbone of daily mobility.
PasaHero connects brands with this massive, receptive audience during their daily journeys.
What is PasaHero?
PasaHero is the FIRST Nationwide commuter rewards program.
Seamless Transit Experience
Just ride and Scan QR code
Hero Points Rewards
Passengers earn points with every ride and transaction within the ecosystem.
Brand Partnership Redemptions
Points are redeemable for exclusive offers from our growing network of partner brands.
Sample Campaigns
FMCG Rewards
Enjoy a complimentary coffee with any purchase after completing just 2 rides on your daily commute
QSR Benefits
Unlock free premium fries at popular fast-food chains by taking 3 PasaHero rides within a single week
Retail Incentives
Earn exclusive 15% discount vouchers at partner stores after accumulating 10 rides on modernized jeepneys
Financial Services
Access preferential banking rates and waived fees when you become a platinum commuter with 15+ monthly rides
Entertainment
Receive up to 40% off movie tickets when you use PasaHero to travel to any of our partner entertainment venues
Data & Targeting Capabilities
1
Demographics
Access detailed insights on rider age, gender, and location data.
2
Rider Patterns
Analyze preferred routes and peak travel times for targeted campaigns.
3
Campaign Performance
Track redemption rates and engagement metrics in real-time.
4
Strategic Planning
Use our dashboard to optimize spending and maximize ROI.
5
Audience Segmentation
Create tailored campaigns for specific commuter segments.
Pricing & Packages
Hero Points Sponsorship: Baseline rate per point, fully customizable for your campaign needs
Lite Package: Amazing Rates for essential brand visibility across our commuter network
# of Jeepneys deployed:
1,000 Units all across NCR
#of Riders:
350,000 Riders a day.
9.8M Riders a month.
Custom Solutions: Tailored campaigns designed to meet your specific marketing objectives and budget requirements
Why Join Now?
First National Commuter Rewards
Pioneer the Philippines' first commuter rewards ecosystem reaching 30 million daily riders.
Exclusive Category Partnerships
Secure your brand as the exclusive partner in your industry vertical.
Early Adopter Perks
Receive bonus Hero Points allocations and premium co-branding opportunities unavailable to later partners.
Market Positioning Advantage
Establish your brand at the forefront of the modernized public transportation revolution.
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