PasaHero Inc. — Revolutionizing Philippine Transportation
PasaHero Inc. is a pioneering mobility tech startup transforming public transportation across the Philippines through innovative digital rewards, advertising integration, and commuter engagement solutions. Founded in 2024 and headquartered in Metro Manila, we're creating a comprehensive ecosystem that benefits commuters, transport operators and drivers, and brands while driving the digital modernization of Philippine public transport.
Company Overview & Market Position
PasaHero Inc. operates at the intersection of mobility technology, digital advertising, and rewards systems within the Philippines' massive public transportation sector. Our platform addresses the critical need for modernization in a market where over 15 million Filipinos rely on public transport daily, including jeepneys, buses, and other traditional vehicles.
We've positioned ourselves as the bridge between traditional transport operators and the digital economy, offering a comprehensive solution that generates new revenue streams while improving the commuter experience. Our HeroPoints reward system transforms routine travel into valuable engagement opportunities, creating a three-way win for commuters, operators, and advertising partners.
Digital Innovation
Cutting-edge app technology that seamlessly integrates with existing transport infrastructure
Market Leadership
First-mover advantage in the Philippine mobility rewards sector
Inclusive Growth
Supporting traditional operators while driving modernization
Mission & Vision
1
Our Mission
To empower Filipino commuters, drivers, and transport operators through a digital ecosystem that rewards mobility, promotes modernization, and connects brands with the mass transport market. We believe that technology should serve as an equalizer, providing benefits to all participants in the transportation value chain.
Our mission extends beyond simple digitization—we're building bridges between informal transport sectors and formal economic opportunities, creating sustainable income streams while maintaining the cultural significance of Philippine public transport.
2
Our Vision
To become the leading mobility rewards platform in Southeast Asia, driving digital transformation in public transport while improving livelihoods and experiences for all stakeholders. We envision a future where every journey contributes to economic empowerment and community development.
Our long-term vision includes expanding beyond the Philippines to serve the broader Southeast Asian market, where similar transportation challenges and opportunities exist across developing economies with large informal transport sectors.
Core Services Portfolio
PasaHero Rewards App
Comprehensive mobile platform enabling commuters to earn Hero Points through ride scanning, access partner offers, and redeem digital rewards at participating establishments nationwide.
Cooperative & Driver Engagement
Technology-enabled tools supporting transport modernization, including point commission systems and advertising revenue sharing programs for drivers and cooperatives.
Advertising & Brand Integration
Multi-channel advertising solutions featuring in-app placements, on-vehicle digital displays, and data-driven marketing insights for targeted commuter engagement.
Our integrated service ecosystem creates multiple touchpoints for value creation, ensuring sustainable revenue generation while delivering measurable benefits to all stakeholders. Each service component reinforces the others, building a robust platform for long-term growth and market expansion.
Key Benefits for All Stakeholders
Commuter Rewards
Transform daily commutes into rewarding experiences through Hero Points accumulation, exclusive partner discounts, and access to premium offers from national and local brands.
Driver Income
Additional revenue streams through point purchase commissions and advertising partnerships, supporting modernization efforts while maintaining operational independence.
Brand Reach
Unprecedented access to millions of daily commuters through hyper-targeted digital advertising, in-app promotions, and real-time engagement analytics.
Data Insights
Comprehensive movement patterns and consumer behavior analytics providing valuable market intelligence for strategic decision-making and campaign optimization.
Competitive Advantages
Nationwide Reach Potential
Scalable platform designed for deployment across all public transport modes throughout the Philippine archipelago, from metro areas to provincial routes.
Sustainable & Inclusive Model
Supporting both modernization initiatives and grassroots economic development, ensuring traditional operators benefit from digital transformation.
Data-Powered Marketing
Advanced analytics providing brands with unprecedented insights into commuter movement patterns, preferences, and behavior for precision targeting.
Scalable Ecosystem
Flexible platform architecture ready for integration with payments, insurance, e-commerce, and other value-added services for comprehensive mobility solutions.
Leadership & Founder Profile
Michael "Micray" Gonzalez
Founder & Chief Executive Officer
Micray is a visionary entrepreneur with extensive experience in transport innovation, digital payment solutions, and business development.
He has been at the forefront of the Philippines’ transportation modernization since 2018, bringing exceptional vision and leadership to PasaHero's mission of transforming transportation landscape in the Philippines.
His strategic approach combines technological innovation with social impact, ensuring that digital transformation benefits all stakeholders in the transportation ecosystem.